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Škoda Auto and the automotive industry faced many challenges in the past year, including the ongoing semiconductor shortage, the war in Ukraine, supply chain issues, rising energy and raw material prices and continuing geopolitical uncertainty. Despite these obstacles, the company delivered 731,300 vehicles and maintains a high order backlog, which demonstrates the strong customer demand for its vehicles. The rapidly increasing popularity of the Enyaq iV (+20%) highlights the success of Škoda’s recently launched e-offensive. In addition, Škoda’s efficient combustion engine models remain very popular, with the Octavia being the most successful, followed by the SUVs Kamiq and Kodiaq. In 2022, Škoda also significantly strengthened its internationalisation initiative: In the strategically important growth market of India, the carmaker has more than doubled its deliveries. Another key step in leveraging growth potential will be its expansion into the Vietnamese market.

 

Klaus Zellmer, Škoda Auto CEO, says: “Never before in its recent history has Škoda Auto been confronted with such extensive challenges as in the past year. Despite these difficult times, our company is making steady progress thanks to an attractive and modern model portfolio comprising e-models and ICE cars, as well as our strong, motivated team and the close cooperation with our social partner, KOVO. We’ve demonstrated resilience, a quality that is more important than ever in a fast-changing environment. With the acceleration of our e-offensive, we’re well positioned for the upcoming years and will continue to strengthen the Czech Republic as a key automotive and e-mobility hub. The market situation will remain tense in 2023, but we’re cautiously optimistic that the situation will improve in the coming months. Furthermore, our strategy is already proving successful, and our products are very well received by customers. Thus, we’re building on a very solid foundation to successfully steer Škoda through 2023, when we will introduce the new generation of our Superb and Kodiaq, among other projects.

Martin Jahn, Škoda Auto Board Member for Sales and Marketing, adds: “We delivered 731,300 vehicles worldwide last year, and we more than doubled our deliveries in India, already one of our three most important markets. The models we launched in 2022 are receiving a lot of interest from customers. The new Fabia Monte Carlo has had a good start, and the all-electric Enyaq iV continues to enjoy a significant increase in popularity. We accomplished all these achievements despite the coronavirus pandemic, the semiconductor shortage and the war in Ukraine. I want to thank our customers for their patience with the long delivery times that have resulted. We’re working hard to bring the cars to the customers as soon as possible. I would also like to thank all our partners – especially our dedicated dealers – for their extraordinary efforts. Some promising highlights will follow this year: the new generation of the Kodiaq and Superb, as well as facelifts of the Kamiq and Scala. Meanwhile, the work on our e-offensive is in full swing. We’ll be launching three new all-electric models as early as 2026, with more to follow.”

Investing in a strong future
Škoda Auto is accelerating its electric offensive and investing in transformation: Over the coming years, the Czech car manufacturer will allocate a further 5.6 billion euros towards
e-mobility and 700 million euros towards digitalisation. The transformation is already visible: In the summer of 2022, the company unveiled its new brand identity with a refreshed design language, a new logo and a comprehensive update of the corporate identity (CI).

The car manufacturer is also continuing to internationalise the company and is about to enter the Vietnamese market. In cooperation with Thanh Cong Motor Vietnam (TC Motor) as a local partner, Škoda Auto will offer the first European models there during the first half of this year.

Article source: www.skoda-storyboard.com